ASMR has evolved from a niche online trend into a widely used tool for relaxation. It shows promise in improving mood, reducing stress and encouraging calm through simple sensory triggers.

We open with a close-up of a young woman’s face, shot from below. She gazes downward into the camera, her light brown hair hanging so low as to almost touch the lens. Her eyes are wide with what seems ...

ASMR, short for autonomous sensory meridian response, has ballooned in popularity over the past 15 years. Julie Luther, who built a massive YouTube and TikTok following with ASMR videos, offers ...