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This as-told-to essay is based on a conversation with Leslie Walsh, head of product strategy and development at the New York-based advertising agency Episode Four. It has been edited for length and ...

Are you a print subscriber? Activate your account. By Tim Nudd - 1 hour 31 min ago By Brian Bonilla - 4 hours 31 min ago By Garett Sloane - 7 hours 1 min ago 7 hours 1 min ago By Asa Hiken - 7 hours ...

Advertising isn’t dying. Let’s get that out of the way. The industry still commands billions of dollars in investment, wields immense cultural influence and attracts some of the brightest creative ...

Iterative testing is crucial to ongoing success of any PPC campaign. As we inevitably entrust more of this testing process to ad platform AI, gaining insights into what worked becomes more complicated ...