Google’s announcement marks the first major advertising experiment within AI search, as tech companies race to monetize their ...

Reddit is removing the ability to opt out of ad personalization based on app activity. The news comes amidst several other changes to the privacy section. As Reddit ...

Reddit has made some changes to its ad personalization, privacy preferences, and location settings — and one specific update has Redditers up in arms. The company is forcing ad personalization based ...

Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

How truly impactful is personalization and consumer targeting for streaming advertising tiers? Some recent findings have called into question the widely accepted idea that users will naturally ...

Within e-commerce today, it’s hard to identify a more powerful tool than personalization for boosting customer engagement. No longer is personalization a “marketing trend”—today, companies realize ...

Posts from this topic will be added to your daily email digest and your homepage feed. The change is rolling out over the coming weeks. Users in unspecified ‘select countries’ can still opt out. The ...

Networks pitched their ad-supported streaming services at this year’s NewFronts and Upfronts as a way to continue to reach audiences. Their efforts build upon a massive shift in viewing behavior ...

With the option to customize which brands and topics you see or turn off ads personalization entirely With the option to customize which brands and topics you see or turn off ads personalization ...

Do you remember the first time you received a personalized ad? Perhaps you discussed a product with a friend, and the next day, an advertisement for that product popped up on social media. It almost ...