Content Ignite, the publisher-first advertising technology and monetisation platform, has today (April 3rd, 2024) announced the launch of Fusion Ad Stacks, a groundbreaking new feature of its Fusion ...

Netflix’s in-house ad tech stack will start rolling out in the US in April, revealed Damien Bernet – the company’s vice-president, EMEA advertising – at The Future of TV Advertising Global last week.

The advertising stack is bloated because there are too many hands reaching for a piece of the pie. But as we add systemic measurement into the mix, the economics of programmatic begin to collapse.

Lack of transparency leads to hidden auction logic and buyer behaviour. Appearance frequency, timing and quality shouldn't be automated. Publisher control enables more informed decision-making.