Ad tech loves shipping new products, versions, features, roadmaps, acronyms… all meant to fix targeting, measurement, ...

Following a tepid 2023 for ad tech M&A, the sector had a little heat in 2024. There were noteworthy deals throughout the year, including LiveRamp’s acquisition of data clean room startup Habu in ...

Ad tech is headed to the stratosphere. Not, like, growth-wise. But ad tech and marketing software is shifting to cloud-based infrastructure, which has heightened privacy standards, thus enabling ...

While other industries are making their first steps toward AI integration, ad tech has been running an automation marathon for decades. This is a sector built on data, speed and scale: the perfect ...

In this week's column, Shirley Marschall looks at ad tech's addiction to shiny new things, how the industry loves a new distraction, and why every year has to be 'the year of...' something... The ...