B2B marketers intent-ions are clear: Some 65% of B2B companies plan to invest more in buyer intent data in 2023, even though 61% of them face shrinking or static budgets. But despite their eager ...
NEW YORK--(BUSINESS WIRE)--Bombora, the leading provider of B2B data solutions for brands, agencies and publishers, today announced an integration with Audigent, a part of Experian and a leading data ...
Blackstone made one of the splashiest digital media deals of the past year last week when it acquired the B2B media and mar tech company International Data Group (IDG). IDG might not attract your ...
For the past two decades, B2B marketers have been inundated with messaging telling them they need to “take a page from the B2C playbook.” In other words, they were told to modernize their strategies ...
People Data Labs (PDL), a company that’s setting out to create a “single source of truth” for B2B data products based on 3 billion people’s profiles globally, has raised $45 million in a series B ...
Managing data and using it to truly deliver customer insight is crucial to every element of success in B2B marketing and business in general. But getting the most out of data means doing it right. All ...
In this exclusive byline, Kristina Prokop, CEO, Eyeota, outlines how business-to-business (B2B) marketers can effectively leverage their data to make their ad spend go further. B2B advertising is ...
In the rapidly evolving world of B2B data-driven solutions, transparency and trust are essential for companies seeking to leverage proprietary data effectively. Three companies—China Trading Desk, ...
B2B marketers and salespeople know that having high-quality data is important. But why exactly does it matter so much? An infographic (below) from Prospect Wallet delves into why it's crucial to have ...
NEW YORK--(BUSINESS WIRE)--Bombora, a B2B Data provider, has been named a Leader in The Forrester Wave™: Intent Data Providers for B2B, Q1 2025 report. Bombora, the company that created the B2B Intent ...
DataMasters has announced the availability of weekly new business mailing lists designed to support business-to-business marketing efforts focused on newly established companies across the United ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback