Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges ...

Subjective, a connected TV advertising platform built on artificial intelligence, has partnered with Samba TV ... Read More ...

Meta has quietly turned its friendly AI helpers into another data source for its ad machine, rewriting its Privacy Policy so ...

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Uber is turning the intimate details of how people move and what they order into a new kind of advertising fuel, inviting brands to target campaigns based on riders’ trips and food delivery habits.

The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...

"The integration of PAAPI allows Adlook Smart users to leverage first-party data and offer all benefits of behavioral ad targeting without third party cookies and privacy flaws related to them" said ...

But a new model is emerging — one built on big data, market analytics, and precision audience development. And it’s changing ...

In recent months, online social networking Web sites have received a fair amount of media coverage. The attention has not only concerned their rapid growth and enormous popularity, but also, and ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.