Bing Ads says it is launching close variants for broad match modifiers in the U.S. market to help advertisers maximize the impressions relevant to their modifiers. In other words, Bing says ads will ...

A couple of weeks ago, Bing Ads announced it is testing close variants keyword matching on exact and phrase match terms. Today, they added close variants for broad match modifier keywords in the U.S.

You may recall last spring, Bing Ads issued a manifesto of sorts in response to Google’s announcement of Enhanced Campaigns titled Advertisers Deserve Control: “We do not believe bundling mobile, ...

Microsoft Advertising's broad match modifier keywords are now being served as broad match keywords instead of phrase match on Bing Search. This is effective as of yesterday, March 15, 2023. Microsoft ...