Jon Michail is Founder & Group CEO of Image Group International & best-selling author of Life Branding. Follow him on LinkedIn & Twitter. As a result of the pandemic, a lot of people have lost their ...

You believe in the power of brand development and marketing communications, and you're committed to making it thrive in your organization. How can you apply the lessons and insights from this program ...

Discover how to build a brand from the ground up with practical insights. Host Katie Morton joins guest Mordy Oberstein to simplify the art of branding and what it takes to make it stick. If your ...

Understanding what your competitors are doing can help your business, especially as you're getting your footing: They may have approaches that gain traction well with their audience that you can also ...

Opinions expressed by Entrepreneur contributors are their own. The COVID-19 pandemic has challenged and changed the way business works, perhaps forever. But one thing that hasn’t changed is the ...

Your brand strategy goes beyond your logo design and font choice for your marketing materials. Effective brand development requires examination of your current brand marketing, development of a buyer ...

In business, handing someone a business card is as common as shaking hands. Why then do so many entrepreneurs fail to take advantage of this vitally important first impression by handing a ...

A brand may be successful, but if it doesn't change and grow, it can easily stagnate. How far can you stretch the boundaries of your brand into new products and markets without overstepping? It's a ...