The gap between brand vision and positioning and customer perception isn’t always obvious at first. But it can be damaging. Over time, it can weaken loyalty, erode trust, and open the door for ...

Brand messaging is the ship you sail through the choppy seas of modern marketing, so you can better communicate what your brand’s all about—be that to prospective or current customers, internal team ...

Rebrands represent an incredible opportunity for growing brands to ensure their visual identity and overall brand experience accurately reflect their values and positioning. Rebranding represents an ...

Web design agency uses AI to extend competitor, search, and UX research, then turns those insights into tailored digital strategies. Historically, projects focused on reviews of three or four ...

There’s no doubt that the launch of the Apple Vision Pro—Apple's first brand-new hardware debut since the Apple Watch—caused a stir. Whether you instinctively love or loathe the idea, it certainly ...

Have you ever asked yourself what is a personal brand? In today’s digital era, where the internet has become the most effective marketing tool in the world, personal branding is the key to success.

Rush’s milestone progressive rock album 2112 is the second highest-selling album in the band’s catalog and regularly appears on all-time album ranking lists. Given its place as a cultural touchstone ...

Consider the touchpoint connections between fashion brands and consumers? Learn to understand branded visual communication as it applies to the fashion industry. Develop a strategic visual vocabulary ...