The success of any newly launched business is going to hinge on how much visibility and trust it can generate. Public relations can effectively bridge the gap between a great idea and a profitable ...

Jenna Guarneri, Founder and CEO of JMG Public Relations, an award-winning PR firm for innovators and their mission-driven startup companies. Reaching the 10-year mark as a business is no small feat–it ...

Digital PR is often expensive and misleading, with agencies charging high fees for services that offer little value, fake media placements and no guaranteed results. Digital PR can effectively boost ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Shannon Tucker If I had a ...

PR founders and executives predict how their industry will change next year. This year has been complicated for public relations professionals. On one hand, many say it was demoralizing to watch the ...

When a PR crisis happens to you, you'll want all your primary players on both sides of the divide between legal and comms to ...

I saw a LinkedIn post last week from a CMO claiming PR was “dead” and only about getting on “Good Morning America.” I had to laugh. While this person was busy writing PR’s obituary, the discipline was ...

Good PR can increase a brand’s ability to win new business. Julie Clare, chief executive at Clear B2B, recommends six steps to help target your PR more effectively. While you may already be convinced ...