Nutshell reports effective CRM and email marketing alignment enhances customer relationships through strategic planning in people, processes, and data governance.

CRM decisions now shape long-term competitiveness across industries. AI-native platforms, governed model deployment, and unified customer intelligence are no longer differentiators; they are ...

Data science has become mission-critical to many enterprises. Internet Advertising Bureau projections indicate that companies in the United States will spend billions on third-party audience data in ...

Nutshell reports that startups must choose CRMs based on growth stages, ensuring alignment with current needs and planning ...

CRM systems must evolve into intelligent networks integrating data, AI, and governance for effective orchestration in pharma. Unified data, embedded AI, and strategic governance form the foundation ...

In a digital-first B2B marketing world, generating high-quality leads that align with internal ICPs is more important than ever. With the pandemic causing a spike in web traffic and an abundance of ...

Most organizations at this point have at least attempted to implement or had some experience with a CRM platform. Yet in some professions, like accounting, there are still many firms that have never ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

In 2016, when Microsoft announced its makeover of its CRM and ERP strategy in the form of Dynamics 365, officials started talking up the Common Data Model (CDM), which was the heart of those services.

New AI Deal Engine Proactively Runs Sourcing, Diligence, Execution, and Investor Engagement On Salesforce Without Manual Data Entry ...