When companies have so much data on their customers, why is it so difficult to identify and successfully act on customers you might be able to retain, and reduce customer churn? One big issue is ...

Customer churn rates are more complicated than they may seem. Today's business environment is characterized by infinite variables and data points, as well as constant change. One-size-fits-all ...

Customer churn has been a growing problem across industries. Businesses are losing millions of dollars every year to cancellations, and it is affecting their balance sheets. In recent years, the ...

Understanding customer churn is critical to sustaining a healthy business. Knowing how and why customers leave and what can be done to win them back underpins efforts to target new markets and product ...