The spread of generative AI has become background radiation, pitting players against studios and leaving its role uncertain.

As reported by Automaton, a survey conducted by the Computer Entertainment Supplier’s Association (CESA) during June and July found that 51% of Japanese game companies are using AI in some capacity.

We treat AI like a search engine, but massive context windows offer more. Stop hugging the coast. Why 2026 is the year to cut ...

Level-5's CEO is not ashamed to discuss the truth behind AI use in game development these days. And it's more than gamers ...

Arc Raiders' use of AI tools continues to create divides in gaming. The CEO of its developer's parent company, Nexon, recently claimed that generative artificial intelligence tools are everywhere in ...

Google AI Studio product lead teased that everyone will be able to vibe code video games by the end of the year. Vibe coding is one of the selling points of generative AI, but it's also overhyped.

YouTube is quietly turning into a place where videos are no longer just watched, but played. Instead of clicking through to ...

Meta is pushing employees to use AI, tracking usage with dashboards and a game. The company's hardware and wearables division, Reality Labs, has a goal of reaching over 75% AI adoption. Big Tech firms ...

Arc Raiders publisher Nexon has defended the game's use of generative AI, suggesting players should "assume that every game company is now using AI." Arc Raiders, like developer Embark's 2023 shooter, ...

Like Embark Studios' 2023 shooter The Finals, its new game Arc Raiders, out today, comes bearing an "AI generated content disclosure" on its Steam page. "During the development process, we may use ...

Steam currently requires developers to disclose any use of generative AI in their games Epic Games CEO Tim Sweeney wants Steam to stop labeling games that use AI Critics argue that removing AI tags ...