Subliminal stimuli happens so quickly that it is literally "below threshold" of your conscious awareness. Visual stimuli that is flashed for just a few milliseconds is absorbed at a subconscious level ...

You’ve probably heard the phrase “catch your sub” — a playful way of referring to moments when someone gives a subtle, indirect hint or message. While it’s commonly used in social situations, the ...

Two recent studies have found that subliminal visual cues can improve athletic performance, as well as, physical functioning in older individuals by reducing stereotypes of aging and fatigue.