Consumer Edge, a provider of consumer alternative data intelligence, announced its acquisition of Earnest Analytics, a transaction and healthcare data platform. The deal brings together two ...

TL;DR: Predictive analytics influences day-to-day decisions once forecasts change behavior rather than sit inside ...

From 2022 to 2023, FAIR Health's consumer website analytics captured a notable shift in the most popular educational topics. "When out-of-network care can be covered in network," "Healthcare services ...

Motivated by the lack of data for both consumers and the industry regarding the potential effects of cannabis use, in 2020 Smith established Tetragram, the first-of-its-kind consumer data analytics ...

SAN FRANCISCO--(BUSINESS WIRE)--NetSpring today announced at Snowflake’s annual user conference, Snowflake Data Cloud Summit 2024, the launch of Product and Customer Journey Analytics which is Powered ...

In a data-driven world, pauses in government economic reporting do more than inconvenient economists, they create dangerous blind spots for investors, policymakers, and business leaders. When ...

Quick commerce startup Zepto is making its foray into the consumer analytics space with the launch of a new subscription-based service, Zepto Atom, set to go live on Friday, May 16. The new platform ...

The conversion funnel assumes customers progress through predictable stages—awareness, consideration, and purchase. In practice, modern journeys rarely follow such a path.

Stay up to date with Customer Analytics Market research offered by HTF MI. Check how key trends and emerging drivers are shaping this industry growth. Stay up to date with Customer Analytics Market ...

Forget rearview metrics—chief data officers are using predictive analytics to steer goal-setting with real-time, forward-looking precision. Data and AI integration. Predictive analytics allows ...

Find the best predictive analytics tools to boost customer experience with clear top picks, pricing guidance, and an easy how-to choose checklist. Predictive analytics tools are revolutionizing ...