In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Research-informed analysis explores how ranking-based recommendation systems affect consumer behavior, market concentration, and small business visibility. NUTLEY, NJ, UNITED STATES, January 3, 2026 ...

Publication addresses verification gap for consumers conducting post-advertisement due diligence on RFID protection products; ...

In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power previously out of reach—the ability to deeply understand the elusive “WHY” behind ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...

As we enter into a new world of consumer behavior, enterprises are finding that they must keep up with constantly changing consumer preferences to win in their respective industries. With ...

Bread Financial Holdings, Inc. (NYSE:BFH) finds itself at a critical juncture as it navigates a complex financial landscape marked by evolving consumer behavior, regulatory uncertainties, and intense ...