Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

Google phased out third-party cookies for 1% of Chrome traffic all of two weeks ago. So, is everything different yet? Some early results are trickling in, with publisher ad network Raptive reporting ...

The word “cookieless” crops up in virtually every conversation about the future of online identity. But what exactly do people mean when they say “cookieless”? Although the definition seems simple ...

Marketing and innovation have always gone hand in hand. But with cookie deprecation finally kicking in, Apple iOS restrictions, privacy taking center stage, and evolving consumer expectations ...

It seems like only yesterday when if you thought something was following you your family or friends might think you were a bit paranoid and suggest you see a psychiatrist. Nobody thinks that anymore.

Digital advertising for product and service discovery is experiencing a boom. A 2021 study found that 90% of respondents (e-commerce merchants) said their online revenue increased at least a bit ...

Google has delayed its cookieless solution yet again, now announcing that its plan won’t go live until 2024. Having originally slated the launch for this year and then pushing to 2023, the latest ...

The following is a guest post by Nishant Desai, group director of technology and operations at Xaxis. Opinions are the author's own. Contrary to much of the buzz you may have read here and elsewhere, ...

Better analysis of advertising metrics plus cross-device tracking will result in big savings on advertising costs and create more revenue for media sites with great content -- these were among the ...

With the end of third-party cookies on the horizon, the importance of first-party cookies is growing. ‘The Four’ - Google, Facebook, Amazon, and Apple - have the biggest first party data sets in the ...