Mention branding and many non-marketers immediately think about the company’s logo—but branding extends further. Branding involves every interaction your customers have with your company. Your ...

We live in an era defined by rapid and constant change, where shifts seem to occur at an ever-accelerating pace. Today, the most successful brands not only adapt but create new opportunities without ...

Like the ancient mariners who first steered their ships by it, you can help your team find their way with a well-thought-out vision that’s communicated to everyone and reinforced every day. A brand ...

Design trends move faster than internal alignment. One day your team is into ultra-minimalism, the next it’s skeuomorphic textures and big personality. Somewhere in between, marketing is pushing a ...

If you’re an apartment marketer, are you taking the necessary steps to ensure that your brand identity is consistent? Not only does proper branding help differentiate your communities but it also ...

In today’s competitive economy, a little marketplace disruption may be just the formula a company needs to stand out among its competitors and make some noise. The Fast Company Executive Board is a ...

Building a brand can feel like navigating uncharted waters. Whether you’re starting from scratch or trying to redefine an existing identity, the process can seem overwhelming, especially in today’s ...

How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...