YouTube announced it’s making changes to mid-roll ads to improve the viewing experience for users while also helping creators potentially earn more revenue. Starting May 12, the Google-owned platform ...

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of ...

Stanley is a Smart TV author at Android Police with over 10 years experience in testing and writing about different tech gadgets. He has been reviewing TVs since the days of CRT, rear-projection and ...

YouTube is a cornerstone of paid video advertising, offering unparalleled reach and creative possibilities. But for marketers, it’s also one of the most challenging platforms to measure effectively.

YouTube already promotes using Google AI technology to create advertising materials, including video ads for YouTube, to "save time and resources." In a blog post, Google promotes how its "AI-powered ...

YouTube's crack down on ad blockers leads to unskippable blank video ads on the platform. Credit: Klaudia Radecka/NurPhoto via Getty Images YouTube ad-blocker users, prepare to stare at nothing for ...

Google launched new YouTube Shorts ad opportunities for brands. Google claims its "ABCD" framework can boost Shorts ad performance. YouTube Shorts' growing audience ...