The CDP market is expanding again in 2025 — but the action is with embedded tools and acquisitions, not fresh startups. The Customer Data Platform (CDP) industry is gaining fresh momentum in 2025 — ...
Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...
Customer data platforms (CDPs), which historically acted as storage and cleanup tools, are turning into something more ...
BOSTON--(BUSINESS WIRE)--Market-leading customer data platform (CDP) BlueConic today announced that it has been recognized as the only Challenger in the inaugural Magic Quadrant for Customer Data ...
A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...
MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI, today announced its recognition as a Strong Performer ...
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