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Consumers might not just feel obligated to shop at a specific store because of their membership, but they could also end up ...

In the retail ecosystem, securing and cultivating customer loyalty is not just a strategy; it's a vital lifeblood for sustained growth. With the cost of acquiring new customers outstripping the ...

Loyalty programs aren’t what they used to be —but retail experts say these six put the customer first instead of simply ...

Engagement is a key driver of measurable growth in QSRs, where loyalty programs have evolved from punch cards and stamps to ...

Ultimately, AI enables loyalty programs to operate at a micro, highly personalized level, using historical data to drive ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

Jai Rawat is the cofounder & CEO at Zinrelo, a loyalty platform with a holistic approach. He is a successful entrepreneur & business mentor. In today's hyper-connected digital landscape, data has ...

If customers thought “that loyalty data were being consumed for that purpose, they would opt out of loyalty,” said Brierley ...

A compelling loyalty and rewards program can be a significant differentiator in the competitive financial services landscape. These programs can improve customer retention at neobanks, add more value ...

Restaurant loyalty programs are under more pressure than ever to deliver. This means restaurants must focus on smarter ways to keep guests coming back—and spending more when they do. The good news?

Many brands in desperate need of traffic are turning to their loyalty programs. Can they do enough to move the needle?