Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...
The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...
First-of-its-kind offering delivers contextually relevant value-added services and cardholder benefits at the right moment in consumers’ online shopping journey The components of the legacy loyalty ...
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Your Loyalty Program Shouldn't Just Retain Customers — It Should Grow Their Business and Yours
Too many loyalty programs operate like rusty hand-cranked machines that require immense effort for a single turn. They rest on the premise of short-term retention, a model that stalls the moment a ...
Restaurant loyalty programs are under more pressure than ever to deliver. This means restaurants must focus on smarter ways to keep guests coming back—and spending more when they do. The good news?
Question of the day: How do you navigate the world of loyalty programs, reward systems, membership programs and subscriptions? How can you choose (besides a coin toss)? Is there even any significant ...
Leslie’s, Inc., the leading direct-to-customer brand in the U.S. pool and spa care industry, has relaunched its Pool Perks Rewards Program with new loyalty tiers aimed at enhancing customer experience ...
DEERFIELD, Ill.--(BUSINESS WIRE)--Walgreens today announced the launch of myWalgreens, a complete reinvention of its customer loyalty program to offer customers extensive new benefits, including the ...
In 2025, loyalty programs have become one of most important assets as the airline industry tilts more toward wealthier ...
American Airlines is pioneering yet another frontier in loyalty through evolutions to its long-standing AAdvantage program.
Travel loyalty programs are competing for customers with members-only experiences like backstage tours, exclusive dinners and ...
AI-driven loyalty program helps retailers and manufacturers enjoy greater visibility into farmer purchasing preferences, resulting in improved product development and marketing. Farmers benefit from a ...
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