In an era where data is everything, understanding the intricacies of customer analytics is essential for businesses looking to stay ahead of the competition. The ability to dissect and use customer ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

Big data analytics in retail enables detecting customer behavior, discovering customer shopping patterns and trends, improving quality of customer service, and achieving better customer retention and ...

The voice of the customer (VoC) has long been a crucial determinant of business success. As companies focus more on customer experience, understanding the customer's voice becomes paramount. This is ...

Today’s current business climate is one of unprecedented change and a seemingly endless need for adaptation. The organizations which are charging forward and thriving—and the ones who will continue to ...

The conversion funnel assumes customers progress through predictable stages—awareness, consideration, and purchase. In practice, modern journeys rarely follow such a path.

1. What is predictive analytics? Predictive analytics is a method of using data to make predictions about future events or behavior. It can be used in a number of different fields, including marketing ...

PHILADELPHIA--(BUSINESS WIRE)--Predictive customer analytics company Theta today released its updated analysis and Customer-Based Corporate Valuation® (CBCV) of U.S.-based online eyewear retailer ...

Chris McGee gives his expert analysis on how financial institutions can improve branch value through a series of advanced ...

Today, most of the organizations are recognizing the advantages and profitability of outsourcing data analytics services. Sometimes, lack of skilled human resources and expertise drives the companies ...

Abrigo, a leading provider of growth and risk management software for U.S. banks and credit unions, today announced the acquisition of Journey Technology Solutions, a banking data, strategy, and ...