From today (13 May) 8 million packs of the cow-fronted processed cheese will be rebranded as ‘Dareylea’ as part of a campaign to give greater purpose to the brand’s long-term positioning, ‘Feed the ...

The adverts, which will run nationally, aim to bring to life what makes Dairylea a great food for kids. There are three 20 second executions - Squigglywigglyness’, ‘Shovelability’ and ‘Putbackableness ...