Google Ads announced what it calls "confidential matching." Confidential matching is a "way to securely connect your first-party data for our measurement and audience solutions," Google said. And it ...

Advertisers who don’t migrate to the Data Manager API risk broken conversion tracking when Google tightens Ads API data rules ...

In the early days of digital advertising, it was pretty straightforward. Put in some keywords, set budgets and track your clicks and click-through rate. As ad platforms evolved to measure actual ...

Google will be updating its Google Ads data retention policy on November 13, 2024 to only store data 11 years old or newer. Anything older than 11 years of data will be removed from Google's servers.

Google has fully rolled out its Ads Data Manager tool to help advertisers easily centralize and activate their first-party data for more effective AI-powered campaigns, the company announced today at ...