Digital advertising shifts toward measurable outcomes, privacy-first targeting, AI optimization, and performance-driven partnerships for sustainable growth.
ORLANDA, FL, UNITED STATES, January 21, 2026 /EINPresswire.com/ — Data and marketing strategist Charlie Render joins Game ...
Learn why first-party data plays an increasingly important role in how automated ad campaigns are optimized and measured.
Data unification matters. Unifying data across platforms creates a single source of truth, which enhances predictive accuracy and enables real-time customer insights. Personalization at scale.
Business-to-business (B2B) marketers are under added scrutiny when operating in an economy undergoing major change. They might be dealing with a freeze on new tech implementations or resistance from ...
Mining is a capital intensive business that requires capital raising and constant communication with current and future shareholders, stakeholders, vendors, governments, and employees. The mining ...
Email is the backbone of our digital identities, connecting online interactions, communication, and personal records. The email address translates consumer intent across platforms, silently anchoring ...
Digital transformation is no longer limited to adopting new tools or migrating operations online. Today, it’s about using data intelligently to make faster, smarter, and more measurable ...
Prioritizing viewer attention and leveraging advanced analytics, advertisers can effectively drive measurable, meaningful business results through the Nexxen DSP ...
Ripping out battle-tested infrastructure and starting from scratch – as some emerging protocols propose – is the slowest path ...
Influencer marketing is among the key tools to help brands on TikTok, Instagram, and YouTube boost engagement and win over the audience's trust. Influencers enable ...
This year, numerous publications (including AdExchanger) have reported stagnation in the gaming segment of the advertising ecosystem. These reports reference recent studies by the IAB and WARC/Dentsu, ...
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