Too often, CEOs and CMOs are not aligned on marketing’s role. Is it because they are speaking in synonyms, both saying “marketing” but meaning different things? “Marketing is everything and everything ...

According to the Direct Marketing Association, the industry trade group for direct marketing, the definition of direct marketing is: "an interactive process of addressable communication that uses one ...

The American Marketing Association has redefined the word "marketing," to reflect its broader role in society. The new definition reads: "Marketing is the activity, set of institutions and processes ...

Chris Davis, a former Def Jam Recordings marketing executive, has been named Manager of Product and Strategy for Dreamville Records, just in time for hip hop’s most anticipated event, “Dreamville Fest ...

"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...

Community releases industry outlook as brands shift from one-way blasts to meaningful, two-way relationships Companies ...