Every so often, a discussion erupts through email that makes me really happy about my job. I have the privilege of working with, interviewing, and connecting with some really smart people. Recently, I ...

Last month at the TS2 Show I taught a class about lessons learned as a trade show marketer. After all the other students had left, a young exhibit manager approached me and asked, “Everybody in my ...

Whether a company manufacturers or buys products wholesale, it has to have a product marketing strategy to get its products into consumers' hands. Most product marketing strategies begin with an idea ...

Nearly every job description touts “effective communication skills” as a priority. However, in my experience, high performance goes well beyond traditional communications skills or technical marketing ...

If relevance, context, and effective delivery aren’t the topic of regular conversations in your marketing department, 2016 is going to be a frustrating year for you. Businesses need to keep a clear ...

Working in marketing, I always find it tricky to answer the question “So, what do you do?” in a way that makes sense to ‘normal’ people. The responses are an indictment of the identification ...

Demonstrating accountability and ROI continue to be front and center among the demands placed on sports marketers in justifying their investments. Yet, I continue to be underwhelmed by the means with ...

Marketing once followed a familiar script. Brands spoke, audiences listened, and success was measured by reach and repetition. That script no longer holds. In today’s economy of abundance, where ...