The predictive capabilities of AI can be a powerful tool, but the goal of such algorithms is to maximize efficiency, which ...

The digital advertising ecosystem has reached a critical inflection point where reactive brand safety measures are no longer ...

Rodney Archer asks U.S. Rep. Chuck Fleischmann to support a digital privacy standard that protects advertisers as well as ...

The roadmap shows how digital advertising can scale AI-driven execution with existing standards rather than rebuilding the ecosystem from scratch. The post IAB releases agentic AI roadmap for digital ...

The ad opens with Des in a shopping centre conducting interviews about digital television. Spotting two ‘average’ people, he approaches Al and Monkey. They are sat on a bench resting after a busy day, ...

IAB Tech Lab released an Agentic Roadmap outlining how digital advertising can scale AI-driven buying and selling using ...

Digital video ad spend is projected to hit $72.4 billion in 2025, up 14% from the $63.8 billion spent in 2024, according to new research from the Interactive Advertising Bureau (IAB). The digital ...

Digital advertising. Image by Tim Sandle. Digital advertising. Image by Tim Sandle. Digital signage has long been considered the future of advertising. The idea and technology opens doors to new and ...

The U.S. Department of Justice has filed suit against Google over alleged antitrust issues, claiming the search giant has monopoly control of the digital ad market. The DOJ is joined by eight states ...

After record-breaking growth in 2021, U.S. internet ad revenue slowed last year — but continued to show double-digit growth. That’s according to the 2022 annual ad revenue report from the Interactive ...

For small and medium-sized enterprises, digital out-of-home advertising offers an opportunity to compete with bigger organizations on their own turf. Investing in this medium is a tall order for ...