“Advertisers are raising the bar for both accountability and innovation,” said Rita Ferro, president of global advertising at Disney, adding that the company’s goal is to connect premium storytelling ...

If there’s one thing Disney knows how to do well, it’s brand building. Now, it’s developing new tools to help its advertisers do the same. The House of Mouse announced two new brand-focused updates to ...

Disney is investing $1 billion in OpenAI and will bring characters such as Mickey Mouse, Cinderella and Luke Skywalker to the AI company's Sora video generation tool, in a licensing deal that the two ...

Disney and AI company OpenAI announced Thursday that they had reached a deal that will allow Sora users to make AI content with Disney’s copyrighted characters. Some of the characters that will be ...

The new tools demonstrate how streaming platforms are working to improve measurement as marketers push for more performative media.

Disney instructed third-party producers to disentangle any Google AI tools from their workflows as part of its ongoing ...

Disney sent Google a cease-and-desist letter accusing its AI tools of massive copyright infringement by generating unauthorized images of characters like Mickey Mouse and Darth Vader. The timing ...