While in today's digital age, some of the best adverts are cropping up across social media, the art form of billboard advertising is still just as relevant. Often inspired by the best print ads of ...

Ann Druce spent 15 years in marketing management for major companies including Unilever and Adcock Ingram before joining an ad agency. Today Ann heads up Octarine, a marketing communications and ...

In 1960, E. Jerome McCarthy gave us the 'Four P's' - Price, Product, Place, and Promotion - as the bedrock of advertising. Fast forward to today's digital age: how have these 'Four P's' adapted?

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...