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Simply sign up to the Business education myFT Digest -- delivered directly to your inbox. Case studies are widely used in teaching at business schools, blending academic research and rigorous insights ...

The classic and most frequent mistake is to assume that a formula for the licensing or franchising of a brand in one market will work equally well, unamended and unadapted, in another market. This is ...

Case Studies: Customer Relationships Access thousands of our customer relationships online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access ...