Augmented reality is often used to enhance a customer experience in a store as is evident in the appended video. Using AR technology the customer in the video is able to see how she looks in many ...

Awe greets these Top 7 AR picks. The rush comes because several major players shipped hardware or revealed roadmaps in 2025, ...

CEO and co-founder of SightCall, the fastest-growing AR-powered visual assistance company in the world with customers on all continents. Utilities are any item or service essential to the operation of ...

Virtual technology has existed for more than 50 years. However, augmented reality (AR) and virtual reality (VR) have only ...

That’s kind of what augmented reality, or AR, is all about. It’s not about escaping to a totally new digital place like ...

Many new applications aim to make information systems and machines identify their users and take their individual needs and emotions into account. VTT Technical Research Centre of Finland Ltd studied ...

Co-Founder and COO at VR Vision Inc an immersive technology group that is developing virtual and augmented reality solutions for the future. When you hear about augmented reality, you might think of ...

Join the event trusted by enterprise leaders for nearly two decades. VB Transform brings together the people building real enterprise AI strategy. Learn more This article was contributed by Louis ...

Medical schools are also looking into how augmented and virtual reality can play a part in training future doctors and surgeons with better simulations. The University of Nebraska Medical Center has ...

There are an incredible number of ways to make your print interactive. Whether you’re looking to engage with your consumers, or just make it easier for them to engage with you, you can get creative to ...

Through the analysis of an innovative bamboo grid structure created using augmented reality by architects Kristof Crolla and Garvin Goepel in August 2023, we delve into the intricate world of bamboo ...