If programmatic media buying were a sport, media agencies would probably say they won their first Olympics medal this year. The vast majority (90%) of programmatic Olympics ad sales on Peacock are ...

The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.

These days, you can't turn on a computer or open up your phone without seeing something political. Whether it's an ad run by a campaign or a commentator talking about a campaign, politicking is ...

Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Programmatic can be a mixed bag for Black-owned media companies. Although it’s an efficient way to sell more ad inventory, irrational keyword blocking and the much-despised ad tech tax are big ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...

When we think about sustainability, it's all too easy to get caught up in the usual suspects like plastic bags and electric cars. But let's not forget the digital world—it has its own carbon footprint ...

In her latest feature, ExchangeWire columnist Shirley Marschall looks at the similarities between the rise of AI and the heralding of programmatic advertising. Is history just repeating? AI isn’t just ...

Even today, European broadcasters still haven’t fully embraced programmatic advertising, Wale tells The Drum. “Their heritage in linear means they want to enable programmatic on their own terms, but ...

Contextual targeting not programmatic-driven volumes are key to premiumising mobile media amid the flurry of ineffective ads being “blindly bought” through ad networks, claims gaming publisher ...