Scientists have uncovered a previously unknown cluster of brain cells that may help explain differences in social behavior ...

Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Transcription factors that tune the expression of multiple genes could be key players in regulating behavior, but scientists need to scout for them. Peter Hamilton, a neuroscientist at Virginia ...

Researchers have discovered early social learning in insects. They found signaling communicated by honey bees about food sources -- transmitted through a 'waggle dance' -- is an intricate form of ...

Prosocial behaviors are voluntary actions intended to help others. Children display prosocial behavior when they share toys, comfort someone who is sad, or work together to complete a task. Share on ...