Editor’s note: This is part of a series called “The Day Tomorrow Began,” which explores the history of breakthroughs at UChicago. Learn more here. A field experiment is a research method that uses ...

For two years, my team ran 54 Google Ads experiments in one lead gen (non-ecommerce) account, testing various features, including: This article delves into those tests, explaining the rationale behind ...

Americans say the would prefer to buy U.S.-made products, but one experiment shows they won't pay a premium for them. We’ve all heard people say: "I’d gladly pay more for products made in America, if ...

Sam Baron receives funding from the Australian Research Council. Just over a week ago, European physicists announced they had measured the strength of gravity on the smallest scale ever. In a clever ...

Content warning: This article contains mentions of abuse and suicide that can be disturbing and/or triggering for some readers. The University of Pennsylvania Carey Law School and several student ...