“Brainrot” used to be just an insult online. Then it became a label, and now it’s all over TikTok in many different forms. One of the weirdest branches of it is called Italian brainrot, and it has ...

If you're a parent with a school-aged child, chances are you've heard some bizarre sounds coming from your kid's room -- things like "Tung Tung Tung Sahur" or "Tralalero Tralala." These odd noises ...

Táparo, a 31-year-old from the Santa Catarina region of Brazil, is an early pioneer of Italian brainrot music, a burgeoning macro-genre that folds the cast of characters into songs for every possible ...

The Italian Brainrot takes its cue from the Anglo-Saxon-derived English idiom "brain rot." Literally, it can be translated as "rotting brain" or "brain decay." But in internet parlance, it is used ...

Roblox’s Steal a Brainrot, based on “Italian Brainrot” memes, has become a breakout hit—the Roblox/Fortnite game recently hit almost 24 million players in a single day. Roblox is the gaming hub of ...

Italian brain rot is a niche form of memes that went viral in January 2025. Photo by Michele Bitetto/Unsplash If we’re lucky in the Opinion section, we work through our beliefs completely and support ...

The birthday boy was turning 7, and the party had everything you might expect: balloons. A bounce house. And lots and lots of brainrot. How do I know this? Because as a mom of four, it's become my job ...

The phenomenon known as Italian Brainrot features a cast of quirky AI-generated characters, such as a walking shark in oversized sneakers and a mug-headed ballerina, which have gained immense ...