Ask most people what The Blair Witch Project’s about, and you’ll get some variation on “a group of student filmmakers get lost in the woods and get hunted by a witch.” And if that’s what you go in ...

8:55 a.m. July 31, 2024: An earlier version of this story credited Artisan Entertainment with launching a promotional website for “The Blair Witch Project.” The distributor relaunched a site created ...

A quarter of a century has passed since Daniel Myrick and Eduardo Sanchez’s bombshell surprise box office smash The Blair Witch Project. It’s fair to say the movie’s legacy has been monumental, even ...

In 1999, the horror landscape was changed forever by The Blair Witch Project. Thanks to its ingenious marketing campaign, Eduardo Sanchez and Daniel Myrick's film with a no-name cast of Heather ...

Katherine is a Horror Features author for Collider, but loves movies in (almost) all shapes and genres. She went to school in Virginia for English and Film Studies before heading out to Las Vegas. She ...

When he learned this year that The Blair Witch Project was getting a reboot, Joshua Leonard—one of the original actors in the groundbreaking 1999 indie horror film—was laid up in bed, battling Covid ...

Even though The Blair Witch Projectis one of the most profitable movies ever made, it remains an intellectual property associated with questionable sequels and "reprehensible behavior" toward the ...

The Blair Witch Project popularized the found footage subgenre of horror and its success relied on tricking audiences into thinking it was real. The film's ending is terrifying due to its simplicity ...

In the beginning was the Word — or, as they call it in Hollywood, word of mouth. For as long as there have been movies, studio marketers have relentlessly pursued ways to get people to talk about them ...

In the beginning was the Word — or, as they call it in Hollywood, word of mouth. For as long as there have been movies, studio marketers have relentlessly pursued ways to get people to talk about them ...