May 4, 2014 (NEW YORK) -- Coca-Cola is dropping a controversial ingredient from its Powerade sports drink, after a similar move by PepsiCo's Gatorade last year. The ingredient, brominated vegetable ...

NEW YORK -- Coca-Cola is dropping a controversial ingredient from its Powerade sports drink, after a similar move by PepsiCo's Gatorade last year. The ingredient, brominated vegetable oil, had been ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Powerade today (Feb. 25) launches the latest extension ...

Does Logan Paul and KSI's Prime drink taste better than other sports drinks like Gatorade and Powerade? Today I compared the ...

Gatorade has long been the leader among sports drinks, those brightly colored beverages designed to replenish the electrolytes lost when you sweat. Now, its rival Powerade is hoping that a revamped ...

Coke's Powerade is undertaking a bold and innovative print and outdoor effort that positions category leader Gatorade as only half the brand Powerade is, writes Natalie Zmuda. It plans to blitz the ...

Gatorade and Powerade are battling for the hearts of sports soft drink fans with television ad campaigns. But one Powerade ad, which touted that... Slate's Ad Report Card: Gatorade, Powerade Feud ...

In a lawsuit filed in federal district court in New York, PepsiCo charges that Coca-Cola's new Powerade Ion4 ad campaign is "a calculated, intentional strategy designed to falsely and viciously attack ...

I love the taste of "fruit punch" flavored Gatorade and Powerade when I'm sick and I've had the world's most long-lived cold since just before Christmas. Up until about a week ago, I was able to stave ...

Powerade today (Feb. 25) launches the latest extension of its “It Takes More” campaign in advance of the March Madness basketball tournament, according to details shared with Marketing Dive. Along ...

Does Logan Paul and KSI's Prime drink taste better than other sports drinks like Gatorade, Powerade, and Vitamin Water? I did ...