Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode responses as ...

Apple Ads maintained a lead on iOS in all game genres but hypercasual and tabletop in 2025, as competition from AppLovin has increased. Meanwhile, Google Ads continued to dominate on Android, ...

Google and Amazon compete for people’s time and wallets, and for advertisers’ budgets. And on Wednesday, they both kicked off their marketing industry conferences and announced a round of big ad tech ...

Google is reportedly pitching advertisers to buy into ads in AI Mode. The folks over at AdAge have some slides from a Google presentation with the pitch. "Google is getting ready to roll out AI Mode ...

Singular released the 2025 return on investment (ROI) Index, a comprehensive data-driven ranking of mobile advertising performance across the globe. This year’s report show that Reddit and Moloco have ...

Editor's take: Despite the AI boom and other major shifts on the web, advertising remains Google's – and Alphabet's – primary revenue source. The company recently began a slow rollout of a new ads ...

How to diagnose Google Ads underperformance by separating tactical execution from strategic failures that automation cannot ...

Looking for growth beyond Google Search? Demand Gen pushes your ads to the right audiences across YouTube, Discover, and ...