Google today has expanded the way that developers can grab information out of Google Analytics accounts with a new read-only Management API. The API is still in the Labs phase, and Google is ...

Google began previewing on Wednesday a spruced-up API to access Google Analytics configuration data. Google Analytics gives users insights into Web site traffic and marketing effectiveness. Described ...

Management accountants stand at a crossroads. The landscape of business is rapidly changing, driven by the explosion of data and the Fourth Industrial Revolution. Business intelligence and analytics ...

The use of analytics has been recognized as a crucial part of any decision-making process in businesses. The explosion in transactional and nontransactional data that organizations have access to has ...