Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce growth.

Google’s Campaign Mix Experiments beta lets advertisers test multiple campaign types and budgets together to find what works ...

Take charge of your advertising with Performance Max. Learn to segment products and enhance your campaign performance ...

Google is testing the ability for advertisers to split-test shopping ads, specifically for creative assets in Performance Max ...

Google Ads has made the Campaign total budgets officially live as an open beta for any advertiser to sign up and use.

Google Ads has launched new creative capabilities to improve campaign performance, including asset testing for performance max (PMax) campaigns and AI-powered image creation. Retailers can now test ...

Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads against ads with additional creative assets. Google released a new help page detailing Asset testing for ...

Google has introduced new features to boost performance and streamline ad management, including campaign-level negative keyword lists for Performance Max campaigns, expanded search theme limits from ...

Google Ads currently has a bug where if you try to edit your asset groups within your Performance Max campaigns in the web ...