“The Sell Sider” is a column written by the sell side of the digital media community. Google recently began testing Topics API, the latest part of its Chrome ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Schmitt, research director at Gartner ...

Have you noticed Google’s new design for Search? Google rolled it out on desktop for English searches in the US last month, and it’s since started appearing internationally. Have you noticed Google’s ...

Google has replaced FLoC with an algorithmic API framework called TOPICS for its privacy initiative. Will it ultimately benefit marketers and consumers? On Jan. 25 Google announced a major ...

Google has started to roll out topic filters for its search results on desktop. The new feature allows users to have a refined search and gather more related information about a query. Search is a big ...

Google: In today's digital age, you must have often noticed that some topics suddenly start trending on Google. Sometimes it's breaking news, sometimes a movie trailer, and sometimes news related to a ...

Google has pushed out another feature for Google Bard. When you click on the "Google it" button, it now doesn't take you directly to Google Search, but rather it gives you related topics to click on ...