According to Walt Eckert, promotions manager at Tenneco Packaging, a division of Tenneco, Inc., the "Hefty, Hefty, Hefty, Wimpy, Wimpy, Wimpy" campaign for the Hefty Cinch Sak trash bags ran from 1983 ...

WWE superstar John Cena is easily the company's most profitable and marketable star. Cena is known for being involved in and impressive number of marketing campaigns, events, sponsorships and ...

TDR provides scholarship on performances and their social, economic, and political contexts. With an emphasis on the interdisciplinary, experimental, and avant-garde, the journal covers dance theater, ...

LAKE FOREST, Ill.--(BUSINESS WIRE)--Inspired by the classic “Hefty! Hefty! Hefty!” chant, which became a consumer phenomenon in the 1980s, Hefty® and Havas Worldwide Chicago today introduced a ...

Hefty’s back at it with John Cena as their brawny spokesperson. With the return of the “Hefty Hefty Hefty” slogan, the WWE superstar teams up with his mom, Carol Cena, to show that mother knows best ...

Jul 20, 2017, 5:19am PDT Updated: Jul 20, 2017, 7:51am PDT A new commercial from Havas Chicago for Hefty bags stars wrestler John Cena and mother Carol. Hefty trash bags is continuing a full-throttle ...