Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...

The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how children move, hold and imagine with their toys.

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated Circuit (ASIC) chip which is smaller than one of the studs on the brick itself.

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

Even your Legos are going through a technological revolution. The toy company unveiled its “most significant evolution” in 50 years — the Lego Smart Brick, a standard 2×4 Lego brick with a tiny ...

It's almost impossible for anyone to determine exactly how much the Transformers franchise is worth these days. Ever since 1984, when it first came to light, the idea of robots that can transform and ...

Bob Friedland’s home in Little Falls, NJ, is filled with Lego. Lego flowers adorn his dining room table. A Lego reproduction of Van Gogh’s “Starry Night” hangs in his office. He has 10 Lego city ...

Lego sets can be surprisingly valuable. Learn how selling certain Lego kits from your attic or thrift stores could help you ...