Welcome to Search Engine Land’s series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I’m highlighting a different Google Ads feature, and what you need to know ...

For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance ...

I want to give you a complete walk-through of setting up Google Ads. The Google ad platform is designed for running ads on Google.com as well as YouTube. To sign up, go to ads.google.com You can use a ...

One of the most powerful tools for competitive intel sits right inside your Google Ads account: the Auction Insights report. As long as you’re spending money on Search and Shopping, you can get an ...

Keyword research is one of the most important tasks for both SEOs and paid search practitioners. While there are plenty of robust tools on the market, Google Ads Keyword Planner is a great, free ...

In technical terms, micro conversions are events configured in Google Ads or Google Analytics 4 (GA4) events to be imported into Google Ads. These actions need to be set as primary actions so they ...

In the digital era, a robust online presence is essential for every healthcare provider. To attract and convert prospective patients effectively, it’s crucial to pair this with a well-planned ...

With Google still the most widely used search engine, is it any surprise that prospective renters rely on Google searches to find the perfect apartment? Renters today tap multiple channels when they ...

Luckily, there are already plenty of tested strategies that have helped fellow SMBs bolster their businesses, according to Selin Song, Google’s president of customer solutions. Through its ads ...