In this installment of Ask a PPC, we’re going to dive into enhanced conversions. As brands get their privacy-first plans in place, it’s critical that you feel comfortable with enhanced conversions. We ...
Starting July 1, Universal Analytics will no longer collect data. B2B companies looking to track their web or app performance must use Google Analytics 4 (GA4). GA4 provides extensive capabilities for ...
Not all conversions are equal. For businesses that generate leads closed by a sales team, one of the most overlooked methods of unlocking a new tier of Google Ads performance is offline conversion ...
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