Many companies miss opportunities to monetize their intellectual property (IP) via effectively and strategically managed approaches that generate significant additional revenue, provide competitive ...
When it comes to using patents to provide more brand and shareholder value, some companies may be getting in the way of their own success. In the following excerpt from their chapter in the book From ...
Intellectual property assets drive innovation and generate revenue. Companies use patents, trademarks and copyrights for a variety of reasons, such as to differentiate themselves and to compete in the ...
Your code, algorithms, and brand may be worth more to investors than your revenue—if you know how to position them. We’re living in the innovation economy, and intellectual property has evolved from a ...
Startups and tech companies are disruptive by nature. We’ve seen that with the advent of the dot-com era, where Google broke free from its browser origins to shape our shopping, dining and travel ...