In India, cricket isn’t just a sport—it’s a season. And the Indian Premier League (IPL) is its Super Bowl, World Cup, and Cannes rolled into one. For brands, it’s no longer about if they should ...

The original incident occurred after an IPL match between Mumbai Indians and Kings XI Punjab, when Harbhajan slapped ...

Brands that ran campaigns across both television and digital platforms recorded a higher average uplift of 6.3%, compared with 5.3% for brands using a single screen.

The study revealed that FMCG brands advertising on JioStar during the TATA IPL 2025 witnessed a consistent uplift in sales ...

Industry executives say AI-driven brands are increasingly competing with established companies for high-profile cricket ...